MLC

Since The MLC’s inception in 2018 through to the start of its start of distributions in 2021 and beyond it has been closely watched- by the market at large, by key stake holding publishers and by compatriot CMOs the world over. from next year there is to be a material change in how monies are distributed- Pro-rata payouts

We’ve been exploring the MLC data since 2021. It’s not the only dataset we use at Fix, but it’s certainly one of the more fascinating. Here are five things the MLC data tells us that every publisher should know.