Creators

In 2017 Google’s AlphaZero defeated the longstanding championship winning Stockfish 8 program at the game of Chess. AlphaZero only learned the game through machine learning, by playing itself. To conquer the world’s most powerful chess engine it only took 4 hours of training. 4 hours vs. the entire accumulation of human knowledge about the game. In Harari’s words- “Because AlphaZero learned nothing from a human, many of its winning moves and strategies seemed unconventional

After data (which, have no fear, is going to feature) the economic landscape for music publishing in a digital world is one of my favourite topics to explore. Well… alongside licensing frameworks, systemic politics, global society pipelines- which are all, of course, different facets of the same dynamic. Whichever way you look at it, songs don’t receive value on par with what’s shared by the rest of the industry. And even when value is ascribed, it’s struggling to get through

Art has a fine line to navigate- a continuum where defining itself has far reaching implications- from the law to the economy. In almost every era of history, the same debate has resurfaced in music: art, or business? Music is expression, storytelling, and ‘soul’. It is connectivity and communication that crosses borders and languages- transcending individuals, able to curate emotion, to create community and even manifest radical action. The romantic answer is “art,” of co

Institutional investment has aggressively been reclassifying music as an ‘asset class’. But what happens when art and capital collide?

In music publishing, advances have long been only the headline number. Over time, terms and models have received scrutiny and subsequently shifted. Gone are the days of 50/50 deals for life of copyright, now supplanted by profit-shares and “at source” accounting. Beyond the terms laid out on paper, creators presently have far more contextual variables to assess. Likelihood of sync placements is one by example- a factor so heavily based on historic performance that is has n