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Music Publishing


Remajorisation
In the past month alone we’ve seen three announcements that are as fascinating individually as they are illustrative collectively. Primary Wave in talks to acquire Kobalt. BMG reportedly exploring a deal for Concord. The now-concluded acquisition of Downtown by Universal Music Group
Each headline by itself is significant, but taken together they suggest something more structural is currently at play. A re-majorisation of the music business.

Henry Marsden
5 days ago6 min read


Music Publishing Isn’t Really a Music Business Anymore
“We are a defacto data company. We don’t work in the music industry- we work in the data industry.”
This quote from Caroline Champarnaud of SACEM speaks deeply to the operational reality of a modern collecting society- though it resonates far beyond that context, into the very fabric of music publishing and copyright administration in the modern age. The more I’ve thought about it since, the more it feels like an accurate description of the publishing ecosystem.

Henry Marsden
Feb 45 min read


Music’s Latest Take on AI
Last week I was at Music Ally Connect in London- and as you can well imagine AI took it’s usual place as the topic du jour. Despite being well trodden ground there was some fascinating elements- both trends from the day at large and specific comments that gave insight to how the Music industry is currently both thinking about and preparing for (/guarding against) AI.
Mostly these broadly fell into 3 camps- intense negativity, bullish positivity and cautious ambivalence.

Henry Marsden
Jan 295 min read


Culture’s Most Valuable, Least Valued Asset
Music is one of the most culturally powerful forces on earth. It anchors memories, shapes identities, moves crowds, ignites movements, defines decades, and travels further and faster than almost any other creative expression. It also underpins nearly every other entertainment and social experience we care about.
And yet… commercially and systemically, it is profoundly undervalued.

Henry Marsden
Nov 27, 20256 min read


Transparency + Access: The Pillars of an Interconnected Data Ecosystem
For years music publishers have learned to live within a strange paradigm. Chatter around the industry is endlessly about innovation, data, efficiency and the collaboration required to realise gains for all. Yet for all the discussion, the data sets relied upon for collecting and attributing royalties continue to operate with significant limitations- none of which need to be spelled out here. Publishers, despite best efforts, often only discover issues after value has already

Henry Marsden
Nov 20, 20255 min read


There’s Money In The Long Tail (If You Can Reach It)
There’s a recurring dichotomy in how music publishing ‘value’ is discussed. The media conversation clusters around the headline acquisition of iconic catalogs and blockbuster songwriters- the “big deals” naturally command attention. They are tangible, easy to explain, and fit the narrative that music IP behaves like a financial asset.
However there is also a real engine of value outside those deals that make the music headlines. There is still material revenue to be found ac

Henry Marsden
Nov 12, 20255 min read


Sub-Publishing in the Digital Age
For decades, sub-publishers formed the backbone of the global music publishing network- local partners handling collections, licensing, and promotion in markets where a publisher lacked direct presence. They were the trusted representatives on the ground, fluent in the local language, culture, and society politics and nuance.
But in today’s hyper-connected, digitally-driven industry, consumption has become overwhelmingly global.

Henry Marsden
Oct 13, 20255 min read


ISWCs & ISRCs- Making (or Breaking) Music Publishing
The music industry runs on identifiers. Without them, the complex ecosystem of recordings, compositions, rights, and royalties would quickly collapse into chaos (... more so than it already is). The two most critical identifiers are ISRC and ISWC- the codes that uniquely define distinct audio recordings and song compositions respectively. Their existence looks simple on the surface, but they represent both different philosophies and underpin key workflows and challenges in at

Henry Marsden
Sep 30, 20256 min read


It was the best of times, it was the worst of times.
From continuous large scale investments and strategic manoeuvres to tales of narrowing margins and constant restructuring, the music publishing industry seems caught in a tension between optimism and anxiety.
On the one hand, Goldman Sachs’ Music in the Air 2025 and Bolero’s subsequent analysis paint a bullish medium and long-term picture. Meanwhile, publishing revenues alone- according to Goldman Sachs- are projected to rise more modestly.

Henry Marsden
Sep 22, 20254 min read


Key Areas of Growth in Music Publishing
The music publishing industry is no stranger to disruption. Every year seems to bring a new wave of technological, economic, or cultural change that evolves how music is consumed, and subsequently licensed and monetised. Keeping a keen eye on the data for areas of potential growth provides rights holders with a super power. Seeing what opportunities are developing, at what rate, and what the uplift is likely to look like as the revenue converts down the pipeline- particularly

Henry Marsden
Aug 18, 20256 min read


Collaboration as a Competitive Edge
The music industry has never been short on creativity- but in the smaller Publishing niche it’s often been sadly short on collaboration. Not between songwriters, producers, or artists- but between the organisations, systems, and standards that underpin how the business actually serves these creators.
For an industry built on relationships, too much of our data and infrastructure operates like a walled garden.

Henry Marsden
Aug 12, 20255 min read


A Mere Effect... the Entire Music Market Explained
We’ve all had that feeling. You suddenly hear a new song on the radio. A friend mentions it. Then it pops up in a reel, a TV ad, a shop playlist... suddenly, it’s everywhere. But somewhere along the way, without even realising it- you start to like it. Maybe even love it. You Shazam it. Save it. Play it again later. It becomes your go-to. You don’t quite know how it happened… but it did.

Henry Marsden
Jul 21, 20255 min read


Songwriters and their Slice of Pie
After data (which, have no fear, is going to feature) the economic landscape for music publishing in a digital world is one of my favourite topics to explore. Well… alongside licensing frameworks, systemic politics, global society pipelines- which are all, of course, different facets of the same dynamic. Whichever way you look at it, songs don’t receive value on par with what’s shared by the rest of the industry. And even when value is ascribed, it’s struggling to get through

Henry Marsden
Jul 14, 20255 min read


Where the Money Really Is (... from real data)
We’ve been exploring the MLC data since 2021. It’s not the only dataset we use at Fix, but it’s certainly one of the more fascinating.
Here are five things the MLC data tells us that every publisher should know.

Henry Marsden
May 26, 20256 min read


Whose Data is it Anyway?
Metadata is the oil that keeps the Music Publishing engine running. It defines what’s registered, what’s matched, and ultimately, what (and who) gets paid. But unlike your typical crude oil, rights data isn’t fungible or easily traded- it’s locked in silos, guarded as proprietary, and scattered across a network of databases and gatekeepers.

Henry Marsden
May 19, 20255 min read


Trust is the New Currency
In music publishing, advances have long been only the headline number. Over time, terms and models have received scrutiny and subsequently shifted.
Gone are the days of 50/50 deals for life of copyright, now supplanted by profit-shares and “at source” accounting. Beyond the terms laid out on paper, creators presently have far more contextual variables to assess. Likelihood of sync placements is one by example- a factor so heavily based on historic performance that is has n

Henry Marsden
May 12, 20255 min read


AI x Music Publishing: Threat or Opportunity?
AI is clearly having a moment. Photo by Possessed Photography From image generation to songwriting tools, the emergence of generative AI has sparked widespread debate in the creative industries. In music publishing, much of the discussion has understandably centred around authorship, copyright, and how to safeguard the value of human creativity in a world where machines can mimic it. But that’s only one side of the story. If we zoom out and look beyond the courtroom, AI has t

Henry Marsden
May 5, 20254 min read
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