Streaming

Music is one of the most culturally powerful forces on earth. It anchors memories, shapes identities, moves crowds, ignites movements, defines decades, and travels further and faster than almost any other creative expression. It also underpins nearly every other entertainment and social experience we care about. And yet… commercially and systemically, it is profoundly undervalued.

The music publishing industry is no stranger to disruption. Every year seems to bring a new wave of technological, economic, or cultural change that evolves how music is consumed, and subsequently licensed and monetised. Keeping a keen eye on the data for areas of potential growth provides rights holders with a super power. Seeing what opportunities are developing, at what rate, and what the uplift is likely to look like as the revenue converts down the pipeline- particularly